Privacy Policy

Information we collect

Information you provide

We collect personal information when you voluntarily provide it — for example, when you contact us, request a proposal, or download materials. This may include your name, company, address, telephone number, email address, and the contents of your message. “Personal information” means information that identifies an individual, and information about that individual that is directly linked to it.

Information collected automatically

When you use the Sites, certain information is recorded automatically, such as your IP address, operating system, browser type, referring website, and your activity on the Sites. If you access the Sites from a mobile device, we may also collect the device type, mobile browser, and approximate location. We use this to analyze trends, monitor performance, and compile aggregate statistics. Aggregated or de-identified data — from which individual identities have been removed — is not treated as personal information unless combined with personal information.

How we use your information

We use the information we collect to respond to your inquiries and requests, provide materials you request, operate and improve the Sites, measure their effectiveness, comply with legal obligations, and protect our rights, users, and systems. We keep information as long as the service for which it was submitted is active, and afterward as a record of the service or as required by law.

Cookies and tracking technologies

We may collect information using cookies, web beacons, and anonymous identifiers. Cookies are small data files stored on your device that help us operate and improve the Sites and understand how they are used. Web beacons are small graphic images used on the Sites or in emails to measure usage and effectiveness. Anonymous identifiers serve similar purposes where cookie technology is unavailable. Information from cookies that is linked to personal information is treated as personal information.

You can block, delete, or be warned about cookies through your browser settings. Blocking some cookies may affect how the Sites function.

Web analytics

You can browse our Sites without providing personal information. We use web analytics — including Google Analytics and Google Analytics Demographics and Interest Reporting — to understand traffic and visitor interests and to improve the user experience. Visit Google’s Privacy Policy to learn how Google Analytics collects and processes data, or use Google’s web opt-out.

Third-party vendors and advertising

Third parties, such as Google, may use cookies or similar technologies to serve content or ads based on your visits to our Sites and other websites, and to provide analytics. These parties may collect information about your visits, IP address, ISP, browser, pages viewed, time spent, links clicked, and conversion information. We do not control these third-party technologies; we encourage you to review the privacy policies of the relevant advertisers and services. You can manage Google advertising cookies through Google’s Ad Settings.

Information sharing

Fractal EMS does not sell or share your personal information for commercial solicitation or political purposes. We may share information with service providers who process it on our behalf under appropriate confidentiality obligations, when required by law or legal process, to protect our rights and safety, or in connection with a merger, acquisition, or other business transfer.

Your privacy rights

Depending on where you live, you may have rights over your personal information. Fractal EMS does not sell or share personal information as those terms are commonly defined, and we honor applicable privacy rights regardless of your location.

California residents (CCPA/CPRA)

If you are a California resident, you may have the right to know what personal information we collect and how we use it, to request access to or deletion of your personal information, to request correction of inaccurate information, and to opt out of the “sale” or “sharing” of personal information. Because we do not sell or share personal information, no “Do Not Sell or Share My Personal Information” process is required. You will not be discriminated against for exercising your rights.

EEA and UK residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you may have the right to access, correct, delete, restrict, or object to the processing of your personal information, and to data portability. Where we rely on consent, you may withdraw it at any time. You also have the right to lodge a complaint with your local supervisory authority. We process personal information based on your consent, our legitimate interests in operating and improving the Sites, and compliance with legal obligations.

Exercising your rights

To exercise any of these rights, contact us using the details in the “Contact us” section below. We may take reasonable steps to verify your identity before responding. Deleting certain data may result in the loss of services that depend on it, and we may retain information as needed to comply with legal obligations or resolve disputes.

Data retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, to maintain a record of the service provided, and to comply with our legal obligations, resolve disputes, and enforce our agreements.

Security

We employ extensive security measures to protect against unauthorized access, disclosure, modification, or destruction of information under our control, as well as the loss, misuse, or alteration of this website and associated electronic resources. The systems supporting this site undergo an annual information security risk assessment to evaluate their security posture and measure compliance with information security standards. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s privacy

The Sites are intended for a business audience and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

International users

Fractal EMS operates the Sites from the United States. If you access the Sites from outside the United States, your information may be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your jurisdiction.

Changes to this policy

We may update this Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes may be communicated through the Sites. Your continued use of the Sites after an update indicates your acceptance of the revised Policy.